The change in corporate communications on the Web 2.0 the example of Twitter


Is described in this paper, how the corporate communications (Public Relations) Web2.0 has changeable on recordable Microbloggin of services like Twitter.

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Summary:

The traditional corporate communications has to face in the future, new challenges and opportunities. The former company controlled and influenced by prevailing consumer opinion is in a process of democratization. The company will forfeit some of their control and the voice of the consumer is given a more important role in society. The Old Law, that can be controlled by the opinion of most people, and some changes, gives way to the opinion of the majority in the Web2.0 media.

So go along new opportunities and risks, faced by the company. It is no longer enough to carry out frontal communication, but it must be the new forms of communication, which includes the direct communication with the micro-blogging community is one, operate.

Download als .pdf: The change in corporate communications on the Web 2.0 the example of Twitter